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APPLICATIONS NOW OPENONLY 50 SPOTS · COHORT CLOSES MAY 31

THE OPERATING SYSTEMthat takes$10K–$70K/MONTHAGENCIES to7 FIGURES

We've spent 3 years building agencies past $100K/month. For the first time, we're opening up the system to agency owners doing $10K–$70K/month.

WATCH — 7-FIGURE AGENCY BLUEPRINT (3:44)

APPLY NOW — 50 SPOTS

COHORT CLOSES MAY 3150 SPOTS AVAILABLEAPPLICATIONS NOW OPENNEXT COHORT BEGINS JUNE 15COHORT CLOSES MAY 3150 SPOTS AVAILABLEAPPLICATIONS NOW OPENNEXT COHORT BEGINS JUNE 15

AGENCY OPERATORS IN THE COMMUNITY

FOUNDERS IN THE BAD MARKETING NETWORK

RYAN PINEDA

Wealthy Investor

PACE MORBY

Subto

NIKKIEY STOTT

WarriorBabe

JOSH SNOW

Snow Teeth Whitening

JAMIL DAMJI

KeyGlee + AstroFlipping

THE NUMBERS

0+EMPLOYEES ACROSS 6 BRANDS

$0MANNUAL REVENUE

0+AGENCIES SCALED PAST $250K/MO

0FOUNDERS AT OUR LAST EVENT

FROM AGENCY TO HOLDING COMPANY

AGENCY

BAD MARKETING

Performance growth agency · 200+ team

RESTAURANTS

SCOVILLE HOT CHICKEN

Fast-casual chain · 8 locations and growing

RECRUITING

REMOTELY X

Lebanese talent at 83% below US cost

HEALTH

TELEHEALTH PORTFOLIO

DTC health brands

SAAS

SAAS PORTFOLIO

B2B & B2C software companies

AUTOMOTIVE

EXOTIC CAR RENTALS

Luxury fleet operation

A LETTER FROM THE FOUNDER

WELCOME TO AGENCY OPERATORS

5 years ago I was running BAD Marketing out of my parents' bedroom in Alpharetta. No team. No systems. Just me, a laptop, and a goal to hit $10K a month.

Today BAD does over $20M a year, employs 200+ people across 6 brands, and I just spent $1M flying 228 founders to Dubai to teach them what we've built.

The difference between then and now wasn't talent. It wasn't luck. It was systems — the same hiring frameworks, the same SOPs, the same client delivery playbooks, the same offer architecture we still use today.

Agency Operators is the exact operating system we use internally. The same documents. The same dashboards. The same protocols. Nothing held back, because honestly we're at the point where we'd rather build more agencies than gatekeep what got us here.

If you're doing $10K–$70K/month and you're serious about installing real systems instead of chasing another tactic, this is for you. If you're not, watch my YouTube — it's free.

Eddie Maalouf

FOUNDER, BAD MARKETING

THE CURRICULUM

WHAT'S INSIDE

MODULE 01 — FOUNDATIONS Overview

Class 01

Foundations of Scale — Why most agencies plateau between $30K–$70K

Class 02

The 7-Figure Org Chart — Roles, KPIs, and reporting structure

Class 03

Cash Flow Architecture — Reserves, distributions, runway math

Class 04

Offer Engineering — Productizing services for higher margin

Class 05

The Operator Mindset — Working ON, not IN, the business

THE VAULT

80+ TEMPLATES, FRAMEWORKS & SPREADSHEETS

01 / 08

Client Onboarding Tracker

Template · Spreadsheet

02 / 08

Pod Capacity Calculator

Template · Spreadsheet

03 / 08

Hiring Scorecard

Template · Spreadsheet

04 / 08

Offer Stack Generator

Template · Spreadsheet

05 / 08

Cash Reserve Model

Template · Spreadsheet

06 / 08

Sales Pipeline Tracker

Template · Spreadsheet

07 / 08

Account Health Dashboard

Template · Spreadsheet

08 / 08

Quarterly OKR Template

Template · Spreadsheet

PROOF, NOT PROMISES

CASE STUDIES

Case Study 01

GROWTHLAB

Background

Plateaued at $30K MRR for 18 months with a team of 4. Founder was the bottleneck on every account.

Strategy

Installed the AO hiring framework, rebuilt their offer ladder into 3 productized tiers, restructured client delivery into pods.

What we did

Hired 6 A-players in 60 days, deployed SOPs across 4 departments, switched acquisition to outbound + paid hybrid.

Results

$30K → $180K MRR in 9 months
6 senior hires onboarded inside 60 days
72% retention lift year over year

Case Study 02

FORGE MEDIA

Background

Stuck at $55K/month with 14 clients but only 8% net margin. Owner working 70-hour weeks.

Strategy

Cut their client base in half, raised prices 2.4x on remaining accounts, narrowed ICP to one industry.

What we did

Repositioned the offer around a single deliverable, installed a weekly client review cadence, removed the founder from delivery entirely.

Results

$55K → $142K MRR in 6 months
31% net margin up from 8%
0 founder hours on client work by month 5

Case Study 03

PINPOINT

Background

Two-person team at $22K MRR, 40 active proposals, closing 4%. Pure motion, no system.

Strategy

Killed paid ads, rebuilt outbound from scratch, installed a 2-call sales process with a diagnostic step.

What we did

Tightened ICP to e-commerce $1M–$5M, rewrote the offer in 1 week, hired 1 setter and 1 closer.

Results

4% → 27% close rate on qualified calls
$22K → $96K MRR in 7 months
1 setter, 1 closer replacing 2 founders

THE DIAGNOSTIC

DOES THIS DESCRIBE YOU?

What's really happening

Setters are paid on volume, so they book anyone with a pulse. Your closers waste hours on tire-kickers and your pipeline stays full but never converts.

The outcome we install

We install a diagnostic-style booking script and pay setters on show-and-stay rate, not raw bookings. Quality on the calendar doubles inside 30 days.

THE PHILOSOPHY

WHY MOST AGENCIES PLATEAU (AND WHAT ACTUALLY SCALES)

Chase the latest tactic from Twitter every week
Hire cheap freelancers and hope they self-manage
Sell custom scopes to every client who'll pay
Run Meta ads before product-market fit is proven
Discount aggressively to win price-sensitive deals
Confuse motion (busywork) with progress
Believe the founder must touch every account

REAL OPERATORS, REAL RESULTS

FOUNDERS WE'VE WORKED WITH

Marcus BellFORGE MEDIA

"Took us from $40K to $190K MRR in 7 months. The hiring scorecard alone saved my marriage."

Hannah ReyesPINPOINT SOCIAL

"I stopped touching client work in month 4. By month 6 I took my first 2-week vacation in 5 years."

Devon KimBLACKLINE GROWTH

"The 3-bucket cash model rebuilt my relationship with money. We finally have reserves."

Priya ShahNORTHFIELD MEDIA

"Cut clients in half, doubled revenue, tripled margin. None of this was magic — it was the playbook."

Jordan TateOUTLIER CREATIVE

"Outbound rebuilt from scratch booked us 38 calls in week 3. Same script, same offer — it just works."

Sam OlusegunRAW DIGITAL

"Best money I've ever spent on the business. Paid for itself before module 3 was over."

STRAIGHT TALK

WHO THIS IS NOT FOR

Under $10K/month

Go watch my free YouTube content first. Make some real money, then come back. We won't help you faster than your foundations allow.

Looking for tactics, not systems

We don't teach hacks. We install operating systems. If you're hunting for the next funnel trick, this will frustrate both of us.

Want it done for you

This is hands-on coaching. You install the systems with our guidance. If you want an agency for hire, BAD Marketing has a waitlist.

FAQ

QUESTIONS

Agency owners doing $10K–$70K/month who want to install real systems, not chase the next tactic. If you're below $10K, you're not ready. If you're above $250K, you don't need us — call me directly.

— READY?

BUILD THE AGENCY THAT BUILDS YOU

50 spots. Cohort closes May 31. Applications reviewed within 48 hours.

APPLY FOR AGENCY OPERATORS

Eddie Maalouf, Founder · BAD Marketing